The threats to Himalayan wildlife have been a serious issue in recent years, and this needs to be understood through an effective conservation education approach. A community-based wildlife conservation education is one such vital area through which much can be achieved to protect and preserve the wildlife.

This wildlife awareness campaign aims to reach out to students, forest rangers, and communities in ways that will help them understand the connections between nature and their daily lives. It will also endeavour to link people to actions through an integrated network to secure a better future for themselves, and the environment.